Market research

Market research helps identify information on key suppliers, available capacity, technology trends, price and cost data and trends, technical requirements, environmental and regulatory issues, and any other data that is available to align with internal stakeholders’ requirements.

The whole point of conducting market research is to understand the prevailing market conditions and the ability of current or potential new suppliers to deliver the product or service effectively.

To see how market research feeds into data-driven category strategies, explore our Category Strategy page.