Fast Moving Consumer Goods Business Case
Introduction
This case pertains to one of the world’s leading multinational food and beverage companies, operates across more than 100 categories globally.
Known for its innovative approach to sustainability, the company prioritizes reducing its environmental impact, promoting healthier product options, and driving social responsibility initiatives. An External Assessment has shown areas of opportunity in Category Strategy, Supplier Management, Risk and Sustainability.
Objectives:
Spend Under Category Strategy:
Achieve over 80% global spend under a structured and strategic framework.
Robust Category Strategies:
Develop and implement comprehensive category strategies using a digital solution.
Streamlined Management:
Establish a structured approach to category management, integrating supplier management, risk mitigation, and sustainability.
Approach:
Global Implementation:
Engaged all regions over multiple waves during the two-year project timeline to solidify and expand global reach.
Category Strategy Process:
Designed and implemented a rigorous process to drive optimization and consistency.
Digital Enablement:
Deployed the digital category strategy tool using a four-step approach, from analysis to impactful strategies.
Capability Building:
Led training, coaching, governance, and change management to strengthen strategy and digital adoption.
Collaboration and Expertise:
Facilitated cross-functional collaboration and strengthened expertise in category strategy processes.
Process Streamlining:
Simplified initiative management to improve efficiency and focus.
Stakeholder Approval:
Obtained consistent approvals from the CPO to maintain alignment with organizational objectives.
15M Model
Results:
- Optimized Category Strategies: Developed strategies that reduced costs, improved sustainability, and enhanced product quality.
- Extensive Coverage: Completed multiple waves, resulting in over 100 category strategies approved by management, covering a multibillion-euro spend.
- Savings Opportunities: Identified significant cost-saving opportunities.
- Structured and Harmonized Processes: Established a streamlined, unbiased process that fostered cross-functional engagement and strategic alignment.
- High Adoption Rates: Achieved widespread adoption of category strategies across the organization.
Outcome:
This business case underscores the power of digital tools, structured processes, and cross-functional collaboration in achieving procurement excellence. By harmonizing category management with strategic objectives, the organization unlocked significant value and positioned itself for sustained success.
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