What is Commercial Negotiation Meaning?
Commercial negotiation is the process of negotiating a business deal over a product or service. It involves planning, analysis, and discussion, between buyers and sellers in order to reach a common consenses beneficial for both parties.
In commercial negotiation, there are two basic types of deals:
- A sale at a price negotiated by both parties (usually called a “sale”). The buyer pays the seller for the product or service they want.
- An agreement to supply goods or services without payment upfront (known as an “option”). The seller gives their products or services to the buyer on a trial basis in exchange for a percentage of future sales.
It’s one of the most important parts of the business because it can hugely impact whether or not you get what you want.
Thus, Commercial negotiations are often complicated because both parties have different goals. A company may want to sell its products at a high price, while another wants to buy them as cheaply as possible. The seller may want to sell quickly, while the buyer may be willing to wait until they can find a better deal elsewhere.